Radio stations in the East Midlands

The East Midlands contains cities, market towns and counties with different audiences. A service presented for one city has a more specific relationship with place than a programme named for an entire county or the wider region. Network broadcasting may bring shared music and presenters into each edition while still maintaining those different geographic identities. The relevant connection is the audience the station addresses, not the location of a transmitter. Several musical and spoken formats can serve listeners across the East Midlands. Contemporary hit music, softer familiar songs and discussion do not become the same kind of service because of a common region. City and county categories can add precision when the station itself has that scope. A region-wide name should be used for programmes that genuinely speak beyond a single urban area. Keeping the scale of coverage separate from format makes neighbouring editions easier to tell apart without inventing local production for every hour of a network schedule.