Hits Radio (East Midlands)

Hits Radio East Midlands is the regional station formerly known as Gem Radio. The service took the Hits Radio name in 2024, bringing its East Midlands audience into Bauer's expanding network while retaining a connection with the earlier radio brand.

Current hits and familiar throwbacks form the music mix. Popular styles can sit together within that accessible programme, with presented shows supplying entertainment and company. The station is broader than a decade channel and less specialised than a service dedicated entirely to one musical genre.

The East Midlands newsroom follows affairs across the region, including industrial developments in Derby, policing in Derbyshire and events in Nottingham and Leicestershire. That range gives the station a wider editorial brief than a single-city music service. Its shared schedule features breakfast with Fleur East, Will Best and James Barr, followed by other network voices including Marvin Humes and Gemma Atkinson with Mike Toolan. The Throwback strand puts earlier popular records into focus, while the general programme continues to mix them with current music. Regional news supplies the local connection around that common entertainment schedule.

Regional news and information continued through the rebrand, alongside locally and nationally produced entertainment. The current edition remains associated with the East Midlands while taking part in the larger Hits Radio schedule. Its Gem history supplies local context; today's programme brings together newer popular songs, recognised favourites and on-air personalities.