Irvine radio

Irvine is a town in North Ayrshire on Scotland's west coast, with local connections extending into neighbouring Ayrshire communities. Its audience includes people using the town's workplaces, public services and cultural facilities as well as those living there. Broadcasting rooted in Irvine can address that wider catchment while keeping a recognisable town identity. Community groups, charities and health and wellbeing projects provide subjects for local interviews and information. Music and presented entertainment can accompany those interests, giving listeners both familiar company and a way to hear about activity around them. Requests and contributions also allow individuals to take part in a service connected with their own area. Health and wellbeing activity is one route through which Irvine's local groups can reach listeners. Charities and community initiatives can explain their work in interviews, while volunteers bring their musical knowledge into presented shows. These contributions place the town's social activity alongside entertainment and allow local organisations to become part of the conversation with an Ayrshire audience.