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Lyca Radio Midlands

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ABOUT THE STATION

Information about Lyca Radio Midlands

Lyca Radio Midlands is a South Asian music station serving an audience across the Midlands. The broadcaster identifies Birmingham, Coventry, Wolverhampton, Leicestershire, Derbyshire and Shropshire among the places it addresses. Its regional identity extends beyond a single city, bringing current Asian hits and established favourites together in a presented radio programme. It is part of the Lyca Radio Network, which also has regional services for London and Greater Manchester.

The music combines newer releases with songs that have already become familiar to listeners. This gives the programme room to move between discovery and recognition, without limiting the station to one decade. On-air voices accompany that selection; Love Sound is among the programmes carried by the service, with Team Lyca among its presenters. The mix of music and presentation makes the station an everyday listening choice for people who want South Asian entertainment with the company of a radio programme, as well as the songs themselves.

Within the Lyca family, the Midlands service takes a broader musical approach than the specialist online channels. Lyca Radio 90s concentrates on Bollywood from the 1990s, Lyca Radio Punjabi gives Punjabi anthems their own channel, and Lyca Gold focuses on retro Asian favourites. Those services offer more narrowly defined selections. Lyca Radio Midlands instead combines current and classic Asian music in a regional service for an audience spread across several counties and cities. Its Midlands identity, presented programmes and range of familiar and contemporary music are the central features of the station.

Address
Walbrook Building, 195 Marsh Wall, Canary Wharf, London, E14 9SG

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