Hits Radio (Lincolnshire)

Hits Radio Lincolnshire is the station previously called Lincs FM. The regional service adopted the Hits Radio name in 2024 as part of Bauer's wider rebrand, keeping its county audience within a larger entertainment network.

The music combines contemporary hits and recognisable throwbacks. It is a broad popular selection rather than a format confined to one decade, allowing newer recordings and familiar songs to appear together. Presented programmes provide company, conversation and entertainment around the records.

The station's Lincolnshire pages cover roads and public life across the county, including the A1 near Grantham, events in Boston and reports from Sleaford and the Tattershall area. This geographical spread gives the regional service a practical county brief. Music and conversation come through the shared Hits Radio schedule, with Fleur East, Will Best and James Barr at breakfast and Gemma Atkinson with Mike Toolan later in the day. Niall Gray is another voice in the Friday-night offering. Dedicated Throwback selections revisit popular records within a wider playlist that continues to include current mainstream songs.

Local news and information continued when the name changed, while network shows formed part of the service's larger schedule. Lincolnshire remains the audience association, with Lincs FM providing the earlier local identity. The station suits listeners seeking general music radio whose current-hits energy is balanced by older favourites and the voices of a continuing presented programme.