Sabras Radio

Sabras Radio is an Asian music station associated with Leicester and the wider Midlands. The official player presents a live programme built around music and voices for an audience interested in South Asian culture and entertainment. Its identity is more specific than that of a general pop station, yet the word Asian does not reduce the service to a single language, style or generation.

The weekday line-up gives individual presenters clearly defined programmes. Sam hosts breakfast, Amber follows in the mid-morning and Nihaal presents Talk & Talkies. Kash Kumar's Long Drive takes the afternoon journey home as its setting. The names and formats make conversation and personality part of the station, alongside the songs.

Language-specific programmes are another important part of Sabras. Mahesh Nathwani presents Sabras Gujarati, while Rajpal hosts Punjabi Sabras. A religious programme appears earlier in the day, and Rumi is among the evening voices. This range allows the station to address different interests within its audience rather than treating South Asian radio as a single undifferentiated music format.

Sabras's wider output includes artist interviews, chart programming and coverage of cultural celebrations. Its Diwali Roadshow connects the broadcaster with public events as well as studio programmes. Leicester and the Midlands provide the local setting, while music and entertainment link listeners with a wider South Asian cultural world. The combination of breakfast conversation, film-related Talk & Talkies, Gujarati and Punjabi strands, and community occasions is what gives the service its character beyond the individual records played.