Radio stations in South Hams

The South Hams is an area of South Devon with communities distinct from nearby Plymouth and Torbay. A programme using the South Hams name addresses that particular audience, rather than every listener throughout Devon. The county category gives a wider location, and South West England wider context still. This term should follow an actual named edition or meaningful programme connection with the area; a national station does not gain a South Hams identity simply because people can hear it there. A local geographical label is independent of musical style. Familiar popular songs, current hits and discussion could each form the centre of a service for this audience. Network schedules can be shared between different areas without turning South Hams into another name for an adjoining city. The term also does not promise that every hour is made locally or that a station selects only performers from the district. Keeping the programme and the intended audience distinct gives listeners an accurate way to compare services across this part of Devon.