Radio stations in West Wales

West Wales covers a different audience from an edition specifically named for North Wales or South Wales. A programme carrying a West Wales name should not be flattened into a general service for the whole country, even when some of its shows come from a wider network. The area label should reflect whom the broadcaster addresses rather than which programmes can be received within Wales. It leaves room for county and town terms where a future service has a genuinely narrower identity. The sound of West Wales radio can vary widely: current pop, familiar older music and speech are all possible approaches. That editorial question belongs in each station's own description. A network edition may share presenters with stations for other regions without ceasing to be a named West Wales programme. Conversely, nothing in a regional title proves that every item is produced within its boundaries. Describing intended coverage at the right scale makes this category lasting and avoids treating distinct Welsh audiences as if they were one local market.