Radio stations in Berkshire

Berkshire has several towns with their own audiences, and no one town stands in for the entire county. Radio addressed to Berkshire may combine a county identity with shows that are shared across a wider network. Its connection should be grounded in the edition or programme offered to people there. The presence of a broadcaster's offices nearby, or the fact that a UK-wide service can be heard in the county, does not create a Berkshire station by itself. The county is a useful geographical description, not a musical genre. Contemporary pop, familiar older songs and speech may all have a place among services serving this audience. A more precise town label can be appropriate where a programme is truly focused on that community; a regional or national station may instead serve a larger area. Recording those different scales makes the Berkshire term meaningful without suggesting that everyone across the county hears the same local material in every network programme.