Pure West Radio

Pure West Radio is a Pembrokeshire station based in Haverfordwest, bringing together music, local news, interviews and programmes about life across the county. Gina and Tom present breakfast, with Craig Odlin and Toby Ellis among the daytime voices. James Bruce and Ben Stone feature in the drivetime team, while Ross presents an evening programme. Local events, community organisations and businesses have space alongside the everyday music selection.

Pembrokeshire musicians receive particular attention through BB Skone's programme and the station's local artist features. The show includes sessions, conversations with performers and information about gigs. An edition featuring acoustic duo Tom&Abz, for example, brought a live session from Black Label Studios in Haverfordwest together with discussion of the pair's repertoire. This gives local artists more room than a brief mention between familiar records.

The specialist line-up covers subjects well beyond mainstream music. Tom Dyer and Iwan Thomas discuss politics, Stewart Coombes presents a gaming programme and Martyn Oughton explores jazz. Other strands concern the countryside, mental wellbeing and stories from Pembrokeshire communities. Tomos Hopkins contributes Welsh-language learning through Gwlad y Gân, while Haverfordwest High Radio gives students their own broadcasting outlet.

Practical features include community connections, recipes, a pet-finding service and information about events. The station has also taken its work outside the studio, including broadcasts associated with the rowing championships in Saundersfoot and activities at Folly Farm. Together, the specialist programmes, local performers and everyday information place Pembrokeshire people and places at the centre of the service.