Hits Radio (Herefordshire and Worcestershire)

Hits Radio Herefordshire and Worcestershire is the regional service previously known under the Free Radio name. Its 2024 rebrand connected the two-county station more visibly with Bauer's wider Hits Radio network.

The programme combines contemporary popular songs with familiar throwbacks. Presented entertainment gives listeners conversation and company around the music, while the selection ranges beyond one decade or specialist genre. The station remains music-led rather than a service devoted mainly to local speech.

Herefordshire and Worcestershire share the station's local editorial frame. Published reporting has followed Worcestershire council-reorganisation proposals, fire-service safety advice and a Herefordshire competitor selected for an international wood-cutting event, alongside road and community news. The wider Hits Radio line-up supplies the music shows: Gemma Atkinson and Mike Toolan pair afternoon conversation with songs, and Marvin Humes adds another familiar voice. Breakfast is promoted around Fleur East, Will Best and James Barr. This mix gives the two-county edition national entertainment and a regional news perspective without claiming separate locally produced versions of every show.

Regional news and practical information continued through the change of name, alongside the network entertainment offering. Herefordshire and Worcestershire supply an audience extending across neighbouring counties, not just one town. The Free Radio history gives local context to a service now built around the Hits Radio mixture of current recordings, recognised favourites and on-air personalities.