Hits Radio (Birmingham)

Hits Radio Birmingham continues the service previously known as Free Radio Birmingham. The rebrand took place in 2024 as part of Bauer's expansion of the Hits Radio name across its regional stations. Birmingham remains the local point of reference within the larger network.

Current popular songs and familiar throwbacks form the musical centre. The programme is designed as presented entertainment, with conversation and on-air company between the records. The repertoire is wider than one decade and more general than a specialist dance or rock station.

Birmingham stories give the service a city focus within its West Midlands setting. Published coverage has included a youth careers hub, policing in Sparkbrook and on Soho Road, and community safety in neighbouring towns. The music programmes are supplied by the wider Hits Radio network, whose featured voices include the breakfast team of Fleur East, Will Best and James Barr. Gemma Atkinson and Mike Toolan add a conversational afternoon show, with their Story of My Life feature among the station's highlights. The blend combines a current-pop sound and familiar throwbacks with reporting that reflects Birmingham's urban communities.

The station's local radio heritage sits alongside shared network programmes. Regional news and information remained part of the service when the name changed, connecting the entertainment with its West Midlands audience. For listeners, today's station brings the Free Radio lineage into a continuing Hits Radio programme of mainstream music and presented company.