Hits Radio (Staffordshire & Cheshire)

Hits Radio Staffordshire and Cheshire is the regional service previously known as Signal 1. It adopted the current name in 2024, connecting its two-county audience with Bauer's larger mainstream music network.

Contemporary hits sit alongside familiar throwbacks in the programme. Different popular styles and years can share the same selection, giving listeners newer recordings without losing recognised favourites. Presented shows bring entertainment, conversation and company around that music mix.

Staffordshire and Cheshire coverage connects Stoke-on-Trent with communities including Congleton and Crewe. Published reporting has followed local trading standards, road incidents on the M6 and public-safety matters across those areas. The regional news accompanies a shared Hits Radio entertainment line-up, including breakfast with Fleur East, Will Best and James Barr and afternoon hosts Gemma Atkinson and Mike Toolan. Marvin Humes is another network voice, while Throwback programming concentrates on familiar chart successes. The station's two-county identity therefore sits alongside a consistent mainstream-music format rather than implying separate shows for each town.

Regional news and practical information continued through the rebrand alongside shared network programming. Staffordshire and Cheshire provide the audience association, while Signal 1 explains the station's earlier local identity. The service suits listeners who want a continuing presented music programme whose repertoire combines contemporary songs, remembered choruses and mainstream variety.