Hits Radio (Coventry & Warwickshire)

Hits Radio Coventry and Warwickshire was previously known as Free Radio Coventry and Warwickshire. Bauer changed the regional station's name in 2024, bringing its city and county audience into the wider Hits Radio brand.

The programme combines current hits with songs listeners remember from earlier years. Its broad mainstream selection gives newer popular music a place beside familiar throwbacks, rather than choosing one decade for the entire service. Presented entertainment provides conversation and company around the recordings.

Coventry and Warwickshire reporting brings public-health concerns, road conditions and local-government decisions into the station's regional coverage. Its published stories have examined cancer diagnosis across the area and changes to Warwickshire's council structure, alongside community-safety news. The presented music is part of the shared Hits Radio schedule, with Marvin Humes and the pairing of Gemma Atkinson and Mike Toolan among its voices. Breakfast is promoted around Fleur East, Will Best and James Barr. Together with the Throwback strand, those shows give current pop and older chart favourites a recognisable daily structure around the local news service.

The local radio identity continues alongside network programmes. Regional news and information were retained through the name change, connecting the station's entertainment with Coventry and Warwickshire. The service is a choice for people who want a general hits programme with on-air personalities, musical recognition and an established audience association in this part of the West Midlands.