Hits Radio (Black Country & Shropshire)

Hits Radio Black Country and Shropshire is the regional service previously named Free Radio Black Country and Shropshire. Bauer's 2024 rebrand brought it under the Hits Radio name, retaining an audience spanning the Black Country and neighbouring Shropshire.

The music combines current hits with recognisable throwbacks. Different popular styles can appear within the same programme, with accessible songs rather than one specialist genre providing the connection. Presented shows add conversation, entertainment and company through the listening day.

The two parts of this edition are reflected in its news agenda: Shropshire council finances and business concerns appear alongside reports from Dudley, Walsall, Oldbury and Kinver. That breadth gives listeners a regional perspective extending beyond the larger urban centres. Shared shows include breakfast with Fleur East, Will Best and James Barr, and the afternoon pairing of Gemma Atkinson and Mike Toolan. The Hits Radio Throwback strand adds a more concentrated look back at popular records. These network programmes supply the music and entertainment, while the Black Country and Shropshire reporting provides the local editorial connection.

The service carries network output alongside its regional identity. Local news and practical information formed part of the continuing offering through the rebrand, while the larger entertainment schedule links it with other Hits Radio stations. It is a general music choice for listeners who enjoy contemporary songs and familiar favourites together.