Hits Radio (South Wales)

Hits Radio South Wales is linked with the service formerly known as The Wave. The station adopted the Hits Radio name in 2024, bringing its Welsh radio audience into Bauer's broader network while retaining that earlier local association.

The programme combines current hits and recognisable throwbacks. Its mainstream selection ranges beyond a single decade, allowing newer recordings and familiar favourites to appear together. Presented entertainment provides conversation and company around the songs.

South Wales reporting includes decisions affecting Welsh households, farming and transport as well as individual communities. Published coverage has followed energy-cost support, road-safety figures and concerns raised by Welsh ministers, alongside local news from places such as Caerphilly. The music remains the shared Hits Radio service, with Fleur East, Will Best and James Barr at breakfast and Gemma Atkinson and Mike Toolan in the afternoon. Kimberly Wyatt's Throwback programme is another featured part of the network offering. These shows combine current pop and familiar records around a specifically Welsh editorial strand.

Regional news and information continued through the rebrand, alongside network programmes. The South Wales identity gives the station its audience setting, while The Wave name supplies the historical connection. It offers popular music radio for listeners who enjoy contemporary songs without losing older favourites, with the personality of presented shows throughout the wider schedule.