Now Ayrshire Radio

Now Ayrshire Radio is a local service focused on Ayrshire in western Scotland. Its programme combines music and entertainment with information about the area, keeping the region's towns and communities at the centre of its identity. The station's presenters provide the on-air connection between those local subjects and the records heard across the day.

Regional news covers matters such as community developments, sport and public events. The station also maintains a guide to activities in and around Ayrshire, bringing festivals, performances and other opportunities to listeners' attention. Competitions invite audience participation, while the programme includes conversation and comedy as well as music-led shows.

Ali Wright and Michael Smith share the morning programme, followed by Liam Dolan's Ten O'clock Takeover. Billy Kirkwood and Rebecca Johnston combine comedy and music in Up the Road with Billy and Bex, while Amanda Jean contributes Evening Vibes and a country countdown. Fraser Thomson's Ayrshire Amplified focuses on rock, indie and new music. Weekend dance selections include Elliot Boyce and DJ Mash, giving the broader local service several distinct musical directions.

A business directory adds another strand to the service by presenting organisations operating in the region. That relationship with local businesses sits alongside the news and entertainment rather than defining a single musical genre. Now Ayrshire Radio is intended for listeners who want a recognisable Ayrshire voice and useful local context within a general radio programme.