Greatest Hits Radio (Ayrshire)

Greatest Hits Radio Ayrshire is a commercial classic-hits station for this part of south-west Scotland. The service continues the local radio identity formerly known as Westsound, now within Bauer's Greatest Hits Radio network. Its main musical territory is popular songs from the 1970s, 1980s and 1990s.

Ayrshire reporting gives the station a connection to the coastal towns and inland communities of south-west Scotland. Its published coverage has followed flooding affecting local businesses, coastal searches around Largs, East Ayrshire Council employment issues and incidents on the A77 at Kilmarnock. Those subjects place practical regional concerns beside the wider national headlines, with the local strand supported by Bauer's news operation.

Ken Bruce's programme includes the PopMaster music quiz, while Zoe Ball brings requests and her 54321 feature to the afternoon. Simon Mayo's show adds listener stories and music selections, with All Request Friday opening up the choices before the weekend. Jenny Powell's Mixtape and Des Paul's Rhythm Of The Night give the later schedule different musical emphases, including soul, funk and disco. These are programmes from the wider Greatest Hits network carried alongside the Ayrshire service, not a separate set of locally made versions.

Presented entertainment is part of the programme, with conversation and music features around familiar recordings. The network's PopMaster quiz adds a test of musical memory, while other shows let the songs and the presenters' personalities share the spotlight.