Hits Radio (West Yorkshire)

Hits Radio West Yorkshire is the regional station previously known as Pulse 1. Its name changed in 2024 during Bauer's expansion of the Hits Radio brand, keeping a West Yorkshire audience within the wider network.

The programme combines contemporary popular songs with familiar throwbacks. Different mainstream styles can sit together, with recognised favourites adding continuity beside newer recordings. Presented shows provide entertainment and conversation around the music, making on-air company part of the station's character.

West Yorkshire reporting connects the music service with Leeds, Bradford-area communities and wider regional affairs. Published coverage has included water-company performance, local cultural stories and public-safety matters around Shipley and elsewhere. The national schedule brings familiar voices such as Marvin Humes and Gemma Atkinson with Mike Toolan, while breakfast is promoted with Fleur East, Will Best and James Barr. Dedicated Throwback programming revisits established popular songs without replacing the station's interest in current music. The regional newsroom supplies the West Yorkshire perspective around these shared entertainment programmes.

Local news and information continued through the rebrand alongside network programming. The earlier Pulse 1 identity gives the station a local radio lineage, while today's selection follows the broad Hits Radio format. It suits listeners who want a continuing music service with current hits, remembered songs and the regular voices of a presented entertainment schedule.