Hits Radio (South Yorkshire)

Hits Radio South Yorkshire continues the station formerly known as Hallam FM. Bauer changed the name in 2024 as part of its regional Hits Radio expansion, retaining an audience associated with South Yorkshire and its local radio history.

The musical format brings current hits and familiar throwbacks together. It is broader than one specialist genre or decade, with recognised recordings appearing alongside newer popular songs. Presented entertainment gives the programme conversation and company between the music.

Sheffield and the wider South Yorkshire area give the station its local news setting. Coverage has included recognition of Pulp in Sheffield, regional water-industry developments and stories from Barnsley and surrounding communities. The musical programme is shared across Hits Radio, with Marvin Humes and the afternoon partnership of Gemma Atkinson and Mike Toolan among its presenters. Breakfast is promoted with Fleur East, Will Best and James Barr. The Throwback strand puts established chart favourites alongside newer pop, creating a broad entertainment service whose South Yorkshire character comes through the regional reporting rather than an exclusively local playlist.

Local news and information remained part of the service through the rebrand, while shared shows connect it with the wider network. The Hallam FM lineage gives the South Yorkshire edition a particular history within that structure. Listeners hear a continuing mainstream music programme whose contemporary energy is balanced by songs they remember and regular on-air personalities.