KISS XTRA Radio
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Information about KISS XTRA Radio
KISS XTRA is Bauer Media Audio UK's station centred on Black music and culture. It sits within the KISS family while following a more specific editorial direction than a general contemporary pop service. The broadcaster presents the station's cultural identity as part of its purpose, alongside the music.
Esi presents the breakfast programme, followed by Ace and Craig Mitch during the day. Henrie's show combines music with entertainment news and guests from Black music and culture. This gives the station a presenter-led identity as well as a playlist, with conversation, artist appearances and discoveries forming part of the listening experience.
The broadcaster defines KISS XTRA through rap, hip-hop, dancehall and Afrobeats. New releases and first plays are important to that approach, while interviews and social content connect the on-air programme with the wider culture around the artists. It is aimed towards the younger part of the KISS audience and places current music at the centre of its selection.
The service adopted the KISS XTRA name on 31 March 2025, having previously been called KISS Fresh. Bauer described the change as a rebranding of the existing station rather than the creation of an unrelated format. That history helps explain its continuing emphasis on discovery. Esi, Ace, Craig Mitch and Henrie each bring a named voice to the day, while music-led periods maintain the station's focus between presented shows. The result is a contemporary service whose identity reaches beyond a single musical genre.
- Broadcaster
- Bauer Media Audio UK
- Address
- Media House, Peterborough Business Park, Lynch Wood, Peterborough, PE2 6EA
- Phone
- +44 1733468000
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