Hits Radio 90s

Hits Radio 90s looks back at mainstream favourites from the 1990s. It is a dedicated decade station in Bauer Media Audio UK's Hits Radio family, extending the parent brand's interest in familiar throwbacks into a service centred entirely on the nineties.

Steve and Karen's Breakfast Show starts the presented daytime sequence, followed by Scott Clarke and then Maxine Knight. Their programmes all carry the station's nineties brief, giving the records a framework of familiar radio voices. The remaining music-led slots continue the same decade focus under the channel's throwback identity.

Gala's Freed from Desire is one of the records highlighted for this service in Hits Radio's station guide. It illustrates the dance-pop side of a format organised around familiar nineties releases rather than a single specialist genre. The channel sits beside Hits Radio 00s, but gives the preceding decade its own continuous programme.

Bauer announced the service in March 2025 and launched it on DAB+ on 31 March, as part of a wider expansion of the Hits Radio and Greatest Hits Radio families. The nineties station joined a group of decade-specific services intended to give listeners a more focused musical choice. Its current schedule combines that specialist period with breakfast, daytime and afternoon presentation rather than treating the entire service as one unnamed music block. Maxine Knight's afternoon programme and Scott Clarke's daytime selection preserve the nineties theme, while Steve and Karen's partnership provides the morning's recognisable identity.