Hits Radio (West of England)

Hits Radio West of England brings Bauer's mainstream music programme to a regional audience associated with Bristol and the surrounding west of England. It combines current hits and familiar throwbacks rather than devoting the whole service to one retrospective decade.

Presented entertainment supplies conversation and company around the records. The official regional offering includes the wider network's breakfast and afternoon programmes, with popular music remaining the central subject. Its selection crosses mainstream styles as newer songs and recognised favourites share the listening day.

The West of England news strand extends from Bristol into neighbouring communities, with published reports on Bath canal access, Bridgwater's Eastover Clock and regional railway operations. Cultural events and city affairs also form part of that editorial coverage. The entertainment comes from Hits Radio's shared programmes, including Gemma Atkinson and Mike Toolan in the afternoon and breakfast with Fleur East, Will Best and James Barr. Throwback features bring earlier chart favourites into focus alongside the newer songs in the general mix. This gives the service a wider regional connection than a programme concerned only with central Bristol.

The regional identity is wider than Bristol alone, while shared network output connects the edition with the larger Hits Radio service. It offers a continuing general music programme for people who want contemporary songs without losing earlier favourites, with on-air personalities giving the schedule its shape around an accessible popular sound.