Hits Radio (Swindon)

Hits Radio Swindon carries Bauer's mainstream popular music programme for an audience associated with the Wiltshire town. Its central selection brings contemporary hits together with familiar throwbacks, supported by presented entertainment.

The music is not confined to one era. Recognised songs from earlier years remain beside newer recordings, giving listeners familiarity without making the service exclusively retrospective. Different mainstream styles fit the programme, while on-air voices add conversation and company between the records.

Swindon's development and everyday services feature in the local coverage. Published stories have included the town's Local Plan consultation, leisure facilities, council waste-bin supplies and regional railway operations. This gives the station a town-focused editorial strand within the wider Wiltshire setting. The entertainment is shared across Hits Radio, with Marvin Humes and afternoon hosts Gemma Atkinson and Mike Toolan among its voices. Breakfast features Fleur East, Will Best and James Barr, while Throwback selections revisit established chart songs. The result brings Swindon reporting together with a broad mix of current and familiar popular music.

The Swindon edition participates in the wider Hits Radio network, sharing programmes with other regional services. The town supplies its geographical identity rather than restricting the music to locally made recordings. It offers a continuing presented station for listeners who enjoy current popular songs, remembered favourites and the personality of a general entertainment schedule.