Hits Radio Pride

Hits Radio Pride combines familiar popular music with an explicit LGBTQ+ identity. The station was created within Bauer Media Audio UK's Hits Radio family, giving Pride its own continuing radio service rather than limiting that connection to a short seasonal promotion.

Jordan Lee hosts the breakfast programme, with Ellie Prohan and Matt Crabb among the daytime presenters. The musical selection includes artists such as Lady Gaga, Sam Smith, Taylor Swift, Adam Lambert and Ariana Grande. Hits and familiar throwbacks give the station an upbeat sound, while the presenters and guests connect that music with the experiences of the LGBTQ+ community and its allies.

Documentary work is an important part of the station's identity. Tough Talks explores difficult conversations around coming out, and Faith, Sex and Me examines the relationship between religion and sexual orientation. Guest mixtapes provide a more personal musical perspective, with invited contributors choosing records that matter to them. The programme therefore extends beyond celebratory pop into first-person stories and discussion.

Hits Radio Pride began in August 2020 as a planned six-month pop-up service and continued beyond that initial run. Its growth reflects a format that combines everyday entertainment with a more specific community purpose. The station gives listeners both a recognisable pop selection and programmes in which LGBTQ+ experiences are the main subject, rather than an occasional addition to a general music schedule.