Ambur Radio 99.4fm

Ambur Radio is a multicultural community station based in Walsall, broadcasting on 99.4 FM. It launched in July 2009 with a South Asian focus that combines music, conversation and local participation. Its audience includes several linguistic communities, giving the service a role in both cultural entertainment and communication within the West Midlands.

Punjabi, Hindi, Urdu, Gujarati and English form part of the station's published language range. That variety helps different generations and communities take part in the programme. Music and presentation share space with subjects relevant to local listeners, while the station invites volunteers to become involved in making the service rather than remaining solely an audience for it.

The published programme includes Gurbani Shabad Kirtan with Delal Bhamra, Upashak Bhatia's Happy Living Show and live Rehras Sahib from Guru Ravidass Bhawan. Apni Sham is a dedication programme associated with Saghir Choudhary and Muhammed Qazzafi. These strands place devotional listening and personal messages alongside the wider music output. The station also records a Community Excellence Award from the Black Country Asian Business Association in its launch year, 2009.

Ambur's connection with Walsall also extends to community events, including its association with the town's Mela activity. This places the broadcaster within the cultural and social life of the area it serves. The station offers a locally grounded South Asian listening experience, with multilingual voices and participation giving its programme a character shaped by the community around it.