KISS Radio

KISS is a UK music station associated with contemporary dance and related youth-oriented sounds. Its main service brings together energetic music and outspoken on-air presentation. That gives it a distinct programme identity from KISSTORY, whose brief is older club tracks and anthems. The similar names identify a broadcaster's family of services with different programmes. The main KISS service follows a different musical brief from the broadcaster's old-skool station.

The musical range of a contemporary dance station does not end at a single electronic subgenre. Club-influenced tracks and music from connected scenes can occupy different parts of the schedule, with the balance changing as new recordings emerge. Presenter links and conversation provide another layer to the live station. Equally, the presence of chat does not turn it into a news or speech station; music remains its principal purpose.

The main KISS programme is a present-day station. DJs and other on-air voices contribute to its daily sound, while contemporary dance-led music gives it a sense of movement. That makes its relationship with KISSTORY clear without making their selections equivalent. On the sister service, familiar earlier tracks and anthems are the organising idea. Both can speak to people interested in club culture, but they approach it from different points in time. KISS serves a UK audience through its own live programme, with a changing current selection rather than a fixed collection of old-skool favourites.