Hits Radio (South Coast)

Hits Radio South Coast carries Bauer's mainstream hits programme for a south-coast audience. Current popular songs and familiar throwbacks form its musical identity, with shared presenters providing entertainment and regional reporting connecting the service with communities in southern England.

Current popular songs and familiar throwbacks are the musical foundation. The selection moves between periods and mainstream styles, giving listeners recognition alongside newer music. Presented programmes supply company and conversation rather than leaving the entire service to an uninterrupted sequence of recordings.

South Coast coverage follows Hampshire affairs and neighbouring communities, including council funding, health-awareness work in Portsmouth and stories from Southampton. The news agenda also reaches transport and public-service issues along the coast. Around it, the shared Hits Radio programme features Gemma Atkinson and Mike Toolan in the afternoon and the breakfast team of Fleur East, Will Best and James Barr. Marvin Humes supplies another recognisable network voice, while Throwback selections revisit popular songs from earlier chart years. The edition combines this broad entertainment format with a coastal regional perspective, rather than a programme restricted to one port city.

The South Coast edition shares network output with other Hits Radio stations. Its area identity extends beyond one southern town, with regional reporting providing a local information strand around the music. It is a choice for people who enjoy general music radio with contemporary songs, established favourites and the regular personalities of a continuing presented programme.