Hits Radio (North East Scotland)
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- Take That - Higher
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- Olivia Dean - So Easy
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Information about Hits Radio (North East Scotland)
Hits Radio North East Scotland combines a modern pop selection with familiar records from earlier chart years. It is Bauer's regional listening edition for the north-east Scottish audience, with shared presenters and news connected with the area's coastal and inland communities.
The format is broad rather than restricted to one specialist genre. Newer recordings and songs remembered from earlier years can share the same programme, providing recognition as well as current music. Presenter-led output supplies conversation and company between the records.
North-east Scotland's industrial and coastal communities are reflected in the news coverage. The station has reported on Peterhead's fishing industry, the Acorn carbon-capture project and developments around North Sea energy, alongside Aberdeenshire road and community stories. Those regional subjects accompany shared Hits Radio shows rather than a separately assembled Aberdeen-only music schedule. The network promotes Fleur East, Will Best and James Barr at breakfast and Gemma Atkinson with Mike Toolan in the afternoon. Familiar chart records also receive dedicated Throwback attention within a service whose main sound combines recent pop with established favourites.
This edition participates in the wider Hits Radio service, so shared programmes are part of its entertainment structure. North-east Scotland gives it a regional audience association, not a restriction to locally made music. It is suited to listeners who want a continuing hits programme with newer songs, established favourites and regular on-air voices, instead of selecting one decade for their whole listening session.
- Broadcaster
- Bauer Media Audio UK
- Address
- Media House, Peterborough Business Park, Lynch Wood, Peterborough, PE2 6EA
- Phone
- +44 1733468000
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