Hits Radio (North East)

Hits Radio North East continues the service formerly known as Metro Radio. The station adopted its current name in 2024, connecting its north-east England audience with Bauer's larger Hits Radio network while retaining a local radio lineage.

The programme combines current hits and familiar throwbacks. Popular styles from different years can sit together within the selection, with presented entertainment supplying conversation and on-air company. The sound is mainstream rather than a service devoted solely to one musical genre.

Newcastle, Northumberland and neighbouring North East communities supply the regional news context. Published coverage has included the Rothbury Estate's conservation future, road safety on the A1 and civic recognition in Newcastle, alongside local public-safety reporting. The music schedule is shared across Hits Radio, with Gemma Atkinson and Mike Toolan combining afternoon conversation and songs, and Marvin Humes among the network voices. Breakfast is promoted with Fleur East, Will Best and James Barr. The Throwback strand adds familiar chart favourites to a contemporary-pop service whose local news reaches beyond Newcastle alone.

Regional news and practical information continued through the rebrand alongside shared network programmes. The North East name gives the service its audience setting, while Metro Radio explains its earlier identity. Listeners hear a continuing music station whose current songs and remembered favourites are accompanied by the personalities of presented radio.