Hits Radio (Lancashire)

Hits Radio Lancashire continues the regional music service formerly known as Rock FM. Bauer introduced the current name in 2024, retaining a Lancashire audience while bringing the station into the wider Hits Radio branding.

Despite the former name, the programme is a mainstream hits service rather than a station devoted exclusively to rock. Current popular recordings sit alongside familiar throwbacks, with presented shows bringing entertainment and conversation between the songs. The selection ranges across more than one genre and period.

Lancashire reporting reaches communities including Lancaster, Accrington and Blackburn, with local business, policing and public-safety stories appearing around the entertainment offering. The county strand is part of a wider North West news context, rather than a claim that every item concerns one town. Shared presenters include the breakfast team of Fleur East, Will Best and James Barr, plus Gemma Atkinson and Mike Toolan in the afternoon. Marvin Humes also features in the network's music schedule. The Throwback element broadens the repertoire beyond current chart releases, while the Lancashire edition retains its own geographical news focus.

The station's regional news and information remained part of the offering through the rebrand, alongside shared network programmes. Lancashire gives the service its county setting, while the Rock FM lineage supplies local radio history. Listeners hear a continuing programme of popular music with both new songs and remembered favourites, supported by regular on-air company.