Hits Radio (Essex)

Hits Radio Essex is a county edition of Bauer's contemporary popular music service. It combines current hits with familiar throwbacks, offering a broader selection than a station devoted only to the newest chart releases.

Presented programmes provide entertainment and conversation around the records. Different mainstream musical styles can sit within the same session, while earlier favourites create points of recognition beside more recent songs. The resulting programme is music-led without being restricted to one decade or specialist genre.

The Essex service's published coverage takes in public health, community safety and the county's cultural life. Stories have included smoking rates, children's flu-vaccination uptake and Southend's music board, as well as developments in Braintree, Canvey and Brentwood. This county news sits around a shared network schedule, with Marvin Humes and the afternoon duo of Gemma Atkinson and Mike Toolan among its voices. Breakfast is promoted with Fleur East, Will Best and James Barr. The music's combination of new pop and recognisable throwbacks provides continuity between the presented shows and the Essex editorial updates.

The Essex edition participates in the wider network schedule, with shared output alongside its county identity. Its intended audience gives the service an eastern England setting, while the music draws on popular radio beyond the region. It suits listeners who want newer songs, remembered choruses and regular on-air company in a continuing commercial music programme.