Greatest Hits Radio (West Norfolk)

Greatest Hits Radio West Norfolk is the service formerly known as KLFM. It keeps a connection with western Norfolk's radio audience while carrying Bauer's wider classic-hits programme under the current network name.

The station draws its music principally from the seventies, eighties and nineties. Well-known songs from those decades create a varied retrospective selection, with different mainstream styles sharing the same listening session. Presented shows add entertainment and conversation around the recordings.

The West Norfolk edition carries network shows with Ken Bruce, Zoe Ball and Simon Mayo. Bruce combines PopMaster with Golden Years and guests, while Ball presents the 54321 quiz and Lunchtime Anthem requests in the afternoon. Mayo's drivetime includes Confessions and an All Request Friday programme in which listeners choose the music.

The shared schedule also offers interviews through Great Conversations with Jackie Brambles, whose guests have included Haircut 100 and Colin Blunstone. Weekend selections include Jenny Powell's Mixtape and Des Paul's Rhythm Of The Night, the latter concentrating on soul, funk and disco. Stephanie Hirst's Spinnin' The Decades takes a collector's route through the repertoire, using her personal vinyl library for rarities and live requests played on original 45s.

West Norfolk reporting has included debate over hospital services in King's Lynn, prescription access for vulnerable patients and support for people affected by baby loss. Wider Norfolk stories about rural schools, animal welfare and healthcare research sit alongside those western-county subjects. The local reporting therefore extends the former KLFM connection into practical concerns affecting residents.